Unearthed just the other day when accounts were having a spring clean were these gems. They were put together by a marketing company in Wolverhampton (“Marketing Matters” they were called) and are interesting not just because it’s good so see the genesis of the company logo – what it could have looked like and how it has changed over the years, but also how these ideas were presented.
The last one is closest to what we actually use.
What may not be immediately obvious form the image is that these mock-ups were hand drawn on draughting paper and the “brown” outline was actually in gold pen. Imagine that – no-one has just typed in ”xta” and then flicked through a list of fonts on their computer to choose some that look the part. They’ve had to sketch them and put the drawings in the post. (I changed that last sentence from “…and post the drawings” as even that these days would more likely imply they had been put up on-line not dropped in an envelope…)
Back in the day when people still USED compliments slips...
Also included in this bumper pack of goodies was a sketch of what the logo would look like when used on a 19 inch panel – the log on this panel actually made it into production very briefly on the DS400 mic/line splitter – the first product.
- This could have been the DS400…
The rumour also goes that the company name of ”XTA” was going to have been ”XKT” due to our strong links with another pro-audio firm who shall remain nameless. The possibility of litigation stopped that idea from developing!